How to Invest in Gold

No currency can rival the longevity of gold in our living history; from the rise and fall of empires to the rise and fall of the market, gold has served as a hedge against inflation and store of value during deflation. As of February 2022, one ounce of gold, not even the size of a mailing stamp, fetches $1,823.58. 

However, investing in gold as a store of wealth doesn’t necessarily mean stockpiling bullion gold bars in a vault or rushing to become a Turkish bride where family and friends adorn your gown with pendants of delicate gold that look like they’ll melt away like snowflakes. From investing in shares of gold mining companies or gold exchange-traded funds (ETFs) to trading options and futures contracts, we’re here to help you get started with how to invest in gold. 


Gold BullionGold Bullion

Gold Bullion

Gold bullion is likely the image that comes to mind when you think of investing in physical gold— neatly stacked bars in a pyramid gleaming from behind a vaulted door. These bars are most commonly available as one- and 10-ounce bars, which today translates to around $1,800 to $18,000. 

Before you decide to purchase gold from a reputable dealer, be on the lookout for current prices in the market so you can pick the best time to buy. Most dealers update their prices based on current spot prices.

Gold CoinsGold Coins

Gold Coins

Ranging from a quarter-ounce on the lower end to two ounces on the higher end, gold coins can often be purchased. The appraised value of each coin does not necessarily align with the value of gold, depending on the rarity of the coin. 

At the time of writing, a one-ounce American Gold goes for a premium hovering around $2,000. That gives you a nearly 5% return on investment compared to gold bullion. Because the value of the gold coin depends on its legitimacy, you’ll want to purchase it from a verified, licensed dealer.

Gold JewelryGold Jewelry

Gold Jewelry

Time to raid your grandmother’s closet or empty the jumbled contents of your jewelry box — investing in gold jewelry is both an investment in yourself and your financial future. 

Authenticity is key, so make sure your dealer has the credentials to back up their prices. Obtain as much documentation as possible stating your jewelry's purity in karats. The higher the karat value, the higher the purity. The higher the purity, the higher the value of your gold jewelry. 

Be aware, though, that retail markups based on which company designed and manufactured the jewelry could cost anywhere from 20% to more than three times the precious metal’s raw value.


As opposed to dealing with a broker or self-directed investing, investing in physical gold likely requires that you interact with a gold dealer, so it’s imperative that you find a bona fide, reputable dealer. You’ll also need to think about secure storage and insurance for your physical gold investment.


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Owning Gold Stocks or ETFs Instead of the Physical MetalOwning Gold Stocks or ETFs Instead of the Physical Metal

How to Purchase Stock in Gold Miners

Investing in gold requires investing in the stock of companies that mine, refine and trade gold. This strategy involves buying the stocks of gold mining companies using a brokerage account. Some of the most popular stocks in this sector include:

  • Newmont Corp. (NEM). 
  • Barrick Gold Corp. (GOLD). 
  • Franco-Nevada Corp. (FNV). 

Unlike investing in physical gold where you know exactly what you’re getting for what you pay, the shares gold mining companies come with risks that correlate with gold prices and the fundamentals related to each company’s current profitability and expenses. Hedge your portfolio from volatility by diversifying your assets.

Gold ETFGold ETF

How to Invest in Gold ETFs and Gold Mutual Funds

ETFs and mutual funds also provide an alternative to investing in physical gold. They can provide long-term stability, and offer more liquidity compared to physical gold and more diversification to hedge to individual stock volatility. These pooled investment securities can be passively or actively managed using index funds that track the price of gold in the market.

Keep in mind that mutual funds and ETFs are a promise backed by the market based on equity or debt. This means the value of gold mutual funds and ETFs may not entirely match up with the market price of gold, and these investments may not perform the same as physical gold.

Which Coins Go Up in Value the FastestWhich Coins Go Up in Value the Fastest

How to Use Futures and Options to Invest in Gold

This form of speculative investing involves a high amount of risk that requires active monitoring of these derivatives. The value futures and options agreements depend on the price of gold as an underlying asset. Futures require that you buy or sell a security for a set price on a certain date, regardless of the current market conditions. Options give you the option to buy or sell a security if it reaches a certain price on or before a certain date. You’ll need to establish an online brokerage account to get started. Be vigilant about commission fees.


Why Start Investing in Gold with U.S. Gold Bureau?

As you can see, investing in gold requires diligence with the potential for fraud or scams to cut a proverbial hole in your investment portfolio’s pocket. The U.S. Gold Bureau provides reputable services and information to help investors of all levels make sound gold investment decisions. 

The more educated you are about the process of buying precious metals, the better off you will be. The United States Gold Bureau prides itself on educating and assisting clients with their research so you can make well-informed recommendations customized to the needs and goals of each person. We can even help you with coins you have already purchased, even if the coins were not bought from us. We want to be your long-term precious metals specialists and we are committed to earning your business and your trust.

Our team of attentive Precious Metals Specialists are trained experts in all things gold, with a reputable backing from our parent company — Lone Star Tangible Assets — that was selected by the State of Texas to build and operate the Texas Bullion Depository, the only state-administered precious metals storage facility in the country. We are directly compliant with all gold-industry standard rules and regulations of the Federal Trade Commission, as well as the top associations and governing bodies of the precious metals industry.

For a free consultation with a Precious Metals Specialist,
a price quote, or to place an order, call our Gold Hotline at (800) 775-3504.


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