Last Updated: "July 2024v2"

USGB, LLC dba U.S. Gold Bureau ("USGB"), respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and protect your personal information. By using our services, you agree to the terms outlined in this policy. We will never willfully disclose individually identifiable information about our customers to any third party, except in the limited circumstances permitted by this policy or where required by law. When you purchase products from USGB or register for any USGB services, we automatically place you on our list to receive email regarding updates about special offers, new products, and new services.  If you do not wish to receive email updates, please follow this link to contact our team.

This Privacy Policy is subject to applicable law and applicable regulations of the State of Texas.

This policy applies to our interactions with you across various platforms, including:

• Websites and Mobile Applications: This includes any interaction you have with our main website and any associated mobile applications. We collect data through forms, account registration, and browsing activities.
• Events: When you attend events such as coin shows where we participate, we may collect personal information from you, including your name, contact details, and transaction history.
• Phone and Email Communications: Personal information may be collected when you communicate with us via phone or email, such as call logs, email addresses, and the content of the communications.
• Social Media: We collect information through interactions on our social media pages and other third-party social media sites such as Facebook, YouTube, LinkedIn, Instagram, and Twitter. This includes likes, comments, and direct messages.
• Online Advertisements and Emails: If you view our online ads or emails, we may collect information about your interaction with these communications, such as click-through rates and preferences.
• Authorized Service Providers: We may also collect information through third-party service providers who are authorized to act on our behalf, including marketing firms and payment processors.

In the past 12 months, USGB may have collected the following categories of personal information:

• Identifiers: such as your name, postal address, email address, IP address, social security number, and other unique identifiers.
• Other elements: including your signature, telephone number, bank account number, or credit card number, education, and employment history.
• Protected classification characteristics: such as race, religion, gender, age, and disability status.
• Commercial information: including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories.
• Internet or other electronic network activity: including browsing history, search history, and information on a consumer’s interaction with an Internet website, application, or advertisement.
• Geolocation data: from your use of our apps and other services.
• Audio, electronic, visual, or similar information: such as call recordings, CCTV footage, and photographs.
• Professional or employment-related information: including your job title, work history, and other professional information.
• Inferences: drawn from the above information to create a consumer profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may update the categories of personal information we collect and will notify you of such changes through updates to this policy.

We use your personal information for various purposes, including:

• Providing Information, Products, or Services: To fulfill your requests for information, products, or services, such as processing orders and providing customer support.
• Transaction Management: To manage transactions, such as processing payments, shipping products, and managing returns.
• Notifications: To send you notifications about our products, services, promotions, and events. When you purchase products from us or register for our services, we automatically place you on our list to receive email updates about special offers, new products, and new services. If you do not wish to receive these updates, you can opt-out by contacting our team.
• Marketing: To engage in marketing activities, including tailoring advertisements and offers to your preferences, and conducting surveys and promotional campaigns.
• Website and Service Improvement: To improve and personalize your experience on our websites and services, including analyzing usage patterns and customizing content.
• Research and Development: To conduct research and develop new products and services, including market analysis and product testing.
• Legal Compliance: To comply with legal obligations, respond to law enforcement requests, and protect our legal rights.
• Safety and Security: To protect the rights, property, and safety of our company, employees, customers, and the public, including fraud detection and prevention.

We may share your personal information with:

• Service Providers: who assist us in our operations, such as marketing firms, IT service providers, payment processors, and shipping companies.
• Business Partners: for joint promotions and services, including co-branded offerings and collaborative marketing efforts.
• Government Entities and Legal Service Providers: as required by law, including in response to subpoenas, court orders, and other legal processes.
• Successors: in the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction.
• Third Parties: with whom you authorize us to share your information, such as when you participate in co-branded promotions or request information from our partners.

We do not sell your personal information and do not knowingly collect information from minors under 16 without parental consent.

We use cookies, pixel tags, and other technologies to collect anonymous data related to your use of our website, including your IP address, pages viewed, and other shopping data. We may allow third parties to collect this anonymous data on our behalf and to retain and use this data themselves. This anonymous data may be used for purposes including delivering banner advertisements and other advertising tailored to your interests when you visit certain websites.

We use Google Analytics Advertising Features on our website to analyze ad traffic to our site. Google Analytics collects anonymous data about your interaction with our website via the DoubleClick cookie and through the standard Google Analytics implementation. This data may be used for purposes including delivering banner advertisements and other advertising tailored to your interests when you visit certain websites. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.  You can find out more about how Google uses cookies in advertising and opt-out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.

USGB provides options for you to control communications directed to you. You can stop receiving messages from USGB by either calling us on 1-800-775-3504 or by unsubscribing here.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts the information you input. We reveal only the last four digits of your credit card number when confirming an order. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when you have finished using a shared computer.

USGB does not sell products for purchase by children. If you are under 18, you are not permitted to transact with USGB. Children are not prohibited from viewing USGoldBureau.com with the involvement of a parent or guardian.

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you wish to be removed from receiving future communications, you can opt out by texting STOP or UNSUBSCRIBE.

If you choose to visit USGoldBureau.com, your visit and any dispute over privacy are subject to our User Agreement and this Privacy Policy, including limitations on damages, resolution of disputes, and application of the law of the state of Texas. If you have any concern about privacy at USGB, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our policies will change as well. We may email periodic reminders of our policies and conditions, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

Nevada Residents

Under Nevada law, residents may opt out of the sale of certain personal information. 

While we do not currently sell personal information, you can submit a request not to sell your personal information by using our contact us page. 

California Residents

California Consumer Privacy Act (CCPA) Supplement

This section supplements our Privacy Policy to comply with the California Consumer Privacy Act (CCPA).

• Right to Know: You have the right to request information about the personal information we have collected, used, disclosed, and sold about you over the past 12 months. This includes the categories and specific pieces of personal information, the categories of sources from which the personal information was collected, the business or commercial purpose for collecting or selling the personal information, and the categories of third parties with whom we share personal information.
• Right to Delete: You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions. These exceptions include situations where the information is needed to complete the transaction for which it was collected, detect security incidents, comply with legal obligations, or for other internal uses that are reasonably aligned with your expectations.
• Right to Opt-Out: You have the right to direct us not to sell your personal information at any time (the "Right to Opt-Out"). We provide a "Do Not Sell My Personal Information" link on our website to facilitate this process. Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sales.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you goods or services, charge you different prices or rates, or provide a different level or quality of goods or services based on your exercise of these rights. However, we may offer you certain financial incentives that can result in different prices, rates, or quality levels, as permitted by the CCPA, and we will inform you of these offers and their terms.

Submitting Requests

To exercise any of your CCPA rights, you may:

• Call us at 1-800-775-3504
• Submit a request through our website via the designated form
• Provide sufficient information to verify your identity, which may include your name, email address, and account information. We may request additional information to verify your request to a reasonable degree of certainty.

Response Time and Process

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing within the initial 45-day period.

• Format of Response: If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
• Contents of Response: The disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. If applicable, our response will also explain the reasons we cannot comply with a request. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Authorized Agents

You can designate an authorized agent to make requests on your behalf. The authorized agent must provide proof of your authorization and verification of their identity. We may deny requests from agents who do not provide sufficient proof of authorization.

If you have questions about this California Policy, please contact us using the information provided above.

Colorado, Connecticut, Virginia, and Utah Residents

Residents of Colorado, Connecticut, Virginia, and Utah have the following rights regarding their personal information:

• Right to Access: You may request access to your personal information that we hold.
• Right to Correct: You may request correction of any inaccuracies in your personal information.
• Right to Delete: You may request the deletion of your personal information, subject to certain exceptions.
• Right to Data Portability: You may request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance.

To exercise these rights, please contact us using the contact information provided in this Privacy Policy. We will verify your identity before processing your request.

Massachusetts, Minnesota, New York, and Other States

Residents of Massachusetts, Minnesota, New York, and other states with privacy laws have similar rights to those outlined above. We are committed to complying with applicable state privacy laws and will honor your privacy rights as required by law.

For more information about your specific state privacy rights, please contact us using the contact information provided in this Privacy Policy.

Texas Residents

This section applies to Texas residents and outlines their rights under the TDPSA and how we handle personal data of Texas residents.

• Right to Access: You may request access to your personal information that we hold. This includes the categories and specific pieces of personal data we have collected about you, the sources from which the data was collected, and the purposes for which it is used.
• Right to Correct: You may request correction of any inaccuracies in your personal information.
• Right to Delete: You may request the deletion of your personal information, subject to certain exceptions, such as when the data is necessary to complete a transaction, detect security incidents, or comply with a legal obligation.
• Right to Data Portability: You may request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance.

Data Collection and Use

We collect personal data through various means, including our website forms, cookies, and user interactions. The personal data we collect may include your name, contact information, payment details, and other information relevant to the services we provide.

We use this information for purposes such as processing transactions, providing customer service, enhancing user experience, and complying with legal obligations.

Data Sharing

We may share your personal information with third parties, including service providers and partners, to fulfill the purposes outlined in this policy. We ensure that these third parties are bound by appropriate confidentiality and security obligations.

Data Security

We implement various security measures to protect your personal information, including encryption, access controls, and regular security assessments. In case of a data breach, we will notify affected individuals as required by law.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. The criteria for determining retention periods include the nature of the data, the purposes for processing, and legal requirements.

Cookies and Tracking

We use cookies and other tracking technologies to enhance your experience on our website. You can manage your cookie preferences through your browser settings or our website's cookie management tool.

Changes to the Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on our website with the effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Information

To exercise your rights under the TDPSA or if you have any questions or concerns about this privacy policy, please contact us using the contact information provided in this Privacy Policy. We will verify your identity before processing your request.

Children's Privacy

We do not knowingly collect personal data from minors without parental consent. If you believe we have collected information from a minor, please contact us so we can take appropriate action.

To exercise your TDPSA rights, you can:

Call us at 1-800-775-3504

Submit a request through our website

Provide sufficient information to verify your identity, such as your name, email address, and account information

Submitting Data Requests as it relates to all state requirements. 

To exercise your data rights, you can:

Call us at 1-800-775-3504

Submit a request through our website 

Provide sufficient information to verify your identity, such as your name, email address, and account information