Gold is a precious metal, is indestructible and is circulated in limited supply. These features made it the ideal medium of exchange for value many millennia ago when the barter system started showing trouble in terms of longevity of commodities exchanged and disagreements over respective values. Today, individuals buy gold as both a short and long term investment. It is easy to see why - gold is one of the most stable (hence safe) investments one can make, and it is also easy to sell and buy gold, as it is an internationally recognized valuable metal.
There are two options available for those who want to buy gold as an investment. The first is to buy gold in bullion form. These are gold bars or standard gold coins, which can be traded at the spot value for gold. Although this value steadily increases over time, short term dips and peaks are seen frequently and this kind of gold investment is hence exposed to some risk - in terms of changing equilibrium prices based on supply and demand variations for gold worldwide.
Buying gold bullion is one of the best 'safe' investment decisions one can make, especially if cash is inadvisable to hold over the short run in large amounts.
The second option is to buy gold in the form of rare coins, also called certified gold. Even though the price of gold bullion on the international gold market sees some fluctuation, the price of rare gold coins stays stable - in fact it only increases with time. This is because of the 'rarity' element in this gold - it was crafted centuries, or decades ago as might be the case, the craftsman who created it is no longer alive and so the number of these coins made by the craftsman in question must be limited - keeping supply strictly limited.
With such a limited supply (and even assuming a stagnant demand), the price of this gold is much higher than regular bullion gold traded in international markets.
The difference in prices when one goes out to buy gold in bullion form versus the rare coin form is quite substantial - gold in the rare coin form costs up to four times more than gold bullion. This price difference however, could be manifold, depending on the 'make' of the rare gold coin, its age, history and origin. Such gold is treated as a collectors' item and its price acts much like the price of rare art and other collectors' items. Needless to say, the price of authentic rare gold coins is inelastic to international gold market price fluctuations.
The United States Gold Bureau is a private dealer and distributor of both gold bullion and rare coins. It sells all kinds of precious metals and specializes in certified pre-1933 and modern gold and silver. The United States Gold Bureau's customers consist of collectors, dealers, accumulators, banks, brokerage houses, investors and speculators. This gold dealer can fulfill needs of all those wanting to buy gold as an investment - in amounts large and small.